PPC Consultant Lancashire

Although many search engine users prefer to click on the organic or natural listings, some people click on the paid listings or adverts. Pay-per-click (PPC) is the terminology used for companies who have paid to appear at the top of the search engine result pages (SERP) for relevant keywords.

Despite the green marketing with the clearly placed ‘’AD’’ many users are not aware that the top few places in the search engine results page are advertisements. Google has been able to make the ads fit seamlessly into the results.

Pay-per-click (PPC) has become more popular in recent years as natural SEO has become more difficult to get results. Pay-per-click (PPC) has one big advantage over organic SEO; rather than waiting ages for your search engine optimisation strategy to take hold you can pay to be placed at the top of page 1 of Google.

Google Adwords

Here in the UK, Google Adwords accounts for around 60% of all paid advertising search. Google AdWords is the most successful pay per click advertising platform out there. Google Adwords accounts for nearly 70% of Google’s advertising revenue and nearly 30% of income is now generated on the Google Display Network.

When developing a Google Adwords campaign, strategy and tactics are vital to get a good return on investment (ROI). If run correctly it’s possible to get a great deal of valuable traffic immediately to your website.

For competitive keywords the cost of pay-per-click advertising can be expensive, so it’s critical to make sure you’re getting the most value from PPC (Pay-per-click) by maximising your Google quality score.

As a PPC consultant and expert in pay-per-click advertising.  I can help your business in the Lancashire area to improve your return on investment from paid advertising across Google Adwords, Google Display Network and Bing Ads. I can work with you to plan your keyphrase strategy, create the ads, improve your quality score, cost-per-click (CPC) and setup Google Analytics to track your goal conversions i.e sales leads, enquiries and orders.